Mark Woodland
March 05, 2026
Where Pain Points Meet Opportunity

Every successful business starts with a problem worth solving. In this episode of Handpicked, Naomi Simson sits down with Mark Woodland, founder of Kismet, who's tackling one of Australia's biggest challenges: the administrative burden crushing families caring for aging parents. After successfully building and selling Xplor, Mark is now automating healthcare admin for the "sandwich generation"—those caught between caring for aging parents and dependent children.
