In a recent feature for Employment Hero, Senior News & Content Writer Kate Jones sits down with Kismet CEO Mark Woodland to explore his mission to eliminate “admin friction” in healthcare. Titled “Meet The Healthcare Founder On A Mission To Beat Admin Friction,” the piece unpacks Mark’s journey from manually logging attendance in his mother’s childcare centre to co-founding Xplor, and now leading Kismet, one of Australia’s fastest-growing start-ups.

--

Most entrepreneurs dislike paperwork, but Mark Woodland has turned his hatred of red tape into a multi-million dollar business – twice. As co-founder of childcare management platform Xplor and healthcare start-up Kismet, the former soldier has declared war on admin friction. 

“It’s the unsexiest thing on the planet, getting excited by the removal of admin,” Woodland laughs. “There’s businesses out there that are sending people to Mars, but for us, it’s admin.”

In the Army, in childcare and in healthcare, Woodland has seen first-hand how administration overload forces employers and employees to spend more time on back-office tasks and less time on what they do best: human connection. He says in both small and large healthcare businesses, technology could drastically ease the load, especially with the advent of AI. But he encounters a surprising reluctance to get on board.

--

Read the full feature on the Employment Hero website to explore Mark’s journey and the future of admin-free healthcare.